The Museum of Failure exhibit is coming to Brooklyn

March 8, 2023

Images courtesy of SEE Attractions/Museum of Failure

A new exhibit in Sunset Park gives an opportunity to learn about some of the biggest failures of the biggest companies. Located in Industry City, the Museum of Failure offers New Yorkers a close look at more than 130 “epic fails” by giant global corporations, including Coca-Cola, Google, and Nokia, with the intention of teaching visitors the importance of learning from your mistakes. Presented by SEE Attractions, the exhibit will be open from March 17 until May 14.

Curated by psychologist and innovation researcher Dr. Samuel West, the exhibit includes items spanning from the 17th century to the modern day, including famous failures like Coke II and the 1958 Ford Edsel.

Visitors will learn about lesser-known products from history’s most successful businesses, giving insight into the potential risks of innovation and providing a clear example of learning from your failures.

“The whole aim of the museum is to help people recognize that we need to accept failure if we want progress,” West said in an interview with the Bulletin of Atomic Scientists.

“And by that I mean any kind of progress, not just consumer products and new devices. The main point is that we have to accept failure, because it usually takes several iterations before we get things right—most experiments fail.”

The Museum of Failure first began in 2017 in Sweden and has since traveled the globe, setting up in countries including Canada, Taiwan, and France.

Tickets start at $20.50 for adults and can be purchased here. Children ages six and under can get in free with an adult ticket purchase.


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